Identifying the Effective factors on Pleasure reading

Background and aim: An important factor to tendency for read and increase per capita reading is enjoy the reading. Pleasure reading has significant impact on the continuity of reading and lifelong readers. This is very important in Iran due low per capita. It must be understood what factors are influencing and creating of Pleasure reading. Therefore, this study aim is, identify the experiences of Kermanshah public librarians and public libraries’ members about effective factors on Pleasure reading. Methods: This study was qualitative methodological approach and methodology, subject analysis. Data were collected using in-deep interview. The research participants consisted of 33 people who were public librarians and public libraries’ members of Kermanshah city in 2016. Sampling was done in a systematic method and continued until the saturation of information. Data analysis was done with information gathering in a subject analysis approach. Result: Analyzing data showed 13 primary codes, 16 sub-themes and 22 themes in 2 basic subjects as internal and external factors. The internal factors included Interest, spontaneity and discretion, the notion of reading, motivations, needs and goals, forehead knowledge, feelings, application review, cognition, communication and relations and links. The external factors as issue of foundations included Family, education, libraries, content creators, content distributors, and media and as issue of the conditions and facilities included Subject matter, time, place, and reading tools. Conclusion: The results show that Pleasure reading depends on the internal and external factors. So, on one side is individual and on the other side are factors such as family, education, libraries and like this that, both of them, with the coordination and efforts can receive to aim of Pleasure reading.